Charting the Course - Mapping Our Cultural Leadership
- Morning Keynote: John McGuirk, Program Manager, The James Irvine Foundation
About John McGuirk
In October 2006, The James Irvine Foundation appointed John E. McGuirk as Arts Program Director to oversee a grants budget of $23.5 million, the largest multi-discipline arts grantmaker in California. Prior to joining the Irvine Foundation, John served as Program Officer for Performing Arts at the William and Flora Hewlett Foundation (Menlo Park, CA), and as Director of Grants Programs for Arts Council Silicon Valley (San Jose, CA). He previously worked in arts administration for thirteen years in various marketing and development positions at the Community School of Music and Arts (Mountain View, CA), Pittsburgh Symphony Orchestra, and Pittsburgh Opera (Pittsburgh, PA). John has volunteered on the Board of Directors of a variety of community based non-profit organizations including Visual Aid (San Francisco, CA), Renaissance City Wind Ensemble (Pittsburgh, PA), City Lights Theatre (San Jose, CA), AIDS Resources Information and Services of Santa Clara County, and the City of Mountain View’s Visual Arts Committee. His education includes a Masters of Public Management/Arts Administration from Carnegie Mellon University, a B.A. in Finance from Grove City College, and continuing studies at Stanford University.
10:15 am - 11:30 am
Morning Concurrent Sessions
Arts Advocacy and Leadership
Featured speakers:
Moderator: Lisa Carretto, Executive Director, California Arts Advocates
State Assembly Members Juan Arambula and Mike Villines
Mayoral candidates Henry T. Perea and Ashley Swearengin
FCASH Board Facilitator – Hal Bolen
The September 2006 Critical Issues Facing the Arts in California: A Working Paper from The James Irvine Foundation sites Cultural Policy as one of its key issues. California, it states, like most states, lacks a coherent cultural policy to guide strategic development of the field and maximize public and private investments at both state and local levels. The State of California spends 3 cents per capita for the Arts this year, making California 50th in the nation, behind Guam ($1.55) and Puerto Rico ($6.45)
How do we work as partners with our elected officials to shape public policy?
How do local, state, and federal advocacy efforts intersect and work together to successfully advocate for the cultural arts before city councils, county boards, school boards, state legislators and the US Congress?
What are the cultural arts issues and measures are being brought before the state?
When budgets are tight, besides direct increases to budget can make a difference?
What is being done to build a California Cultural Policy?
Meet mayoral candidates, Henry T. Perea and Ashley Swearengin, and hear their cultural arts agenda for the City of Fresno.
Meet Valley’s Legislators, Assemblymen Juan Arambula and Mike Villines and hear about the work they are doing to build the cultural sector.
Audience Development Technologies – Tools and Resources for Growing New Audiences
John Minkler, Executive Director, Center for Multicultural Cooperation, FresYes Initiative: http://www.cmcweb.org/
Professional Exchange Service Corporation
Come learn how to use new technologies such as:
Central Valley Cultural Database List-sharing program
How to make and use YouTube and podcasts
How to be part of the centralized event calendar
Viral marketing strategies
And many more free and affordable ways to build new audiences
Economic Development and the Cultural Impact – How Fresno County Cultural Arts Help Grow a Thriving Community
Come find out what we learned from the 2008 Fresno county Cultural Arts Economic Impact Study
How Fresno County nonprofits help grow the economy
According to the Americans for the Arts 2006 national report, America's nonprofit arts industry generates:
$134 billion in economic activity every year, including $24.4 billion in federal, state, and local tax revenues.
The $134 billion total includes $53.2 billion in spending by arts organizations and $80.8 billion in event-related spending by arts audiences.
The $53.2 billion represents a 45 percent increase (from $36.8 billion) since 1992.
The $80.8 billion in event-related spending by arts audiences reflects an average of $22.87 per person in spending for hotels, restaurants, parking, souvenirs, refreshments, or other similar costs-with non-local attendees spending nearly twice as much as local attendees ($38.05 compared to $21.75).The $134 billion in total economic activity has a significant national impact, generating the following: 4.85 million full-time equivalent jobs.
$89.4 billion in household income.
$6.6 billion in local government tax revenues.
$7.3 billion in state government tax revenues.
$10.5 billion in federal income tax revenues.
Arts Education – What is it, Why is it Important?
Sponsored by the Bonner Family Foundation
Bob Bullwinkel, Visual and Performing Arts Coordinator, Fresno County Office of Education
Katherine Whippern, Music Coordinator, Fresno Unified School District
Susan Hanson, Arts Ed. Coordinator, Fresno Unified School District
Kaye Bonner Cummings, Executive Director, Bonner Family Foundation
Pearls of Wisdom, Art Advocacy Video
Growing a Festival
An opportunity for arts service organization leaders in the Central and San Joaquin Valley to meet, share and build collaborations. By invitation only.
Arts Service Organizations – Valley Arts Leadership
12:00 pm - 1:30 pm
Cultural Leadership Luncheon
Tribal Leadership: Growing an Extraordinary Community
- Luncheon Keynote: John King, Co-Author, Tribal Leadership
John is a founding partner and president of CultureSync LLC, a consulting firm that focuses on Leadership, Strategy, Cultural Change and Executive Coaching. Along with his partner, David C. Logan Ph.D, John is co-author of Tribal Leadership, and The Coaching Revolution, a book presenting the author’s best practices in the realm of executive coaching.
John is in demand as a keynote speaker, and is nationally recognized as a senior teacher, coach, and program leader. Clients of his coaching practice have been featured on all major television networks and in The Wall Street Journal. He is part of the leadership development team at Sierra Health Foundation and is on faculty at Collier’s University, CB Richard Ellis University, and The California Leadership Institute. John is also a frequent guest lecturer in the Marshall School of Business and the School of Public Policy, Planning, and Development at USC.
The Release of the Findings from the 2008 Fresno County Cultural Arts Economic Impact Study
The Cultural Leadership Award
1:45 pm - 3:00 pm
Afternoon Concurrent Sessions
Leading the Organizational Network to Stability and Effectiveness - John King, Co-Author, Tribal Leadership
Audience Development Technologies – Tools and Resources for Growing New Audiences
Marketing Tools for Artists – Getting the Word Out
Mural Visions and Strategies - How Murals Change Neighborhoods and Grow an Economy
Arts Education Leadership –Growing the Valley’s Future Creative Workers
3:00 pm - 5:00 pm
After Words Reception
Cultural Arts Showcase celebrating our valley's creativity
About John McGuirk
The September 2006 Critical Issues Facing the Arts in California: A Working Paper from The James Irvine Foundation sites Cultural Policy as one of its key issues. California, it states, like most states, lacks a coherent cultural policy to guide strategic development of the field and maximize public and private investments at both state and local levels. The State of California spends 3 cents per capita for the Arts this year, making California 50th in the nation, behind Guam ($1.55) and Puerto Rico ($6.45)